J for JPEG vs RAW
In terms of shooting format, RAW has advantages over JPEG as there is more data ready at your disposal if you want to tweak the photo, such as a better dynamic range, scope of sharpness, noise reductions etc. While in a JPEG photo, smaller size, faster write speeds are the positives. If you need immediate delivery of the photos, go JPEG. But, if you have time to post process and maybe change a few things around, RAW it is. JPEG is like the print photo, while RAW is still the negative. Personally, I shoot RAW.