It has been almost a year since I was here, writing a blog. Why you may ask.
Did I not have new content? Did I not have the time? Was I lazy? Or did blogging become obsolete?
To answer the first three questions, I did have some new content. I got married, went for trips to Thailand, Dhuandhar falls, places in and around Vadodara, more recently Goa, so, yeah, I did have content. Time, to be honest, I did manage to extract some out of the daily schedule and had I really wanted to blog, I would have been able to. Lazy? Maybe a bit.
But then, when we come to the fourth question, Is blogging dying, that needs a bit more insight and discussion.
I began blogging in 2014. I had quit the first company and was preparing for further studies. I had picked up the hobby of photography back then and was trying to find ways in which I could reach out to the world and show my skill. I loved to write, spin stories around the photograph, so, blogging seemed to be the best option.
By 2016, I had managed to post more than 200 posts. Sometimes I would post multiple times a week, that was the heyday of blogging I would say. There were meetups, various forums for discussions, brand integrations and what not.
Vlogging was a new thing back then. A handful of stalwarts picking it up. Content creation was still mostly in the written media.
Looking back, that was the best year, till now. My rate of posts declined, so did the viewership. I will blame it largely on my own inaction of not being consistent, while not negating the influence of videos on the entire industry.
Videos and vlogs became the new thing since then. Youtube began being more user friendly and the content creators lapped up the opportunity with open arms. Videos are easier for the mass to consume and garner a following quickly, as compared to a blog. A prime reason is the language of the video. There is no restriction at all in a video. It can be in any language out there and that shall cater to a certain group of the population. While in a blog, in India, the language is mostly English with a handful more in the vernacular language. One can argue, that by writing, it develops your skills and makes you adept at the language, but from the point of view of the content consumer, it is simply easier to check out a video. It ll be shorter, have better visuals and it feels connected. This is true for the mass media and that is why best selling books get made into movies and often a well executed movie earns a lot more than the book. For example, one of the best sellers of our times, the Harry Potter collection by J. K. Rowling is estimated to have an earning of $7 billion, while the movies have earned more than $9 billion till now. One must take into account that the first HP book, The Philosopher’s Stone was published in 1997 (UK) and its movie was released in 2001. The figures keep on increasing.
It is not that Vlogging is all the easier than blogging. While it has the advantages of being able to reach to the consumer in a much direct manner, it does have its caveats. As always, content is king. You can get away with making transition videos on mini video apps and platforms, add a few filters and some music to it, but that is honestly, rubbish.
A well made video, which shall add some value to your consumer, requires preparation and research. The execution has to be better than the competition, the information has to be enriching and the content, engaging. Add to this, editing. One must edit their clips to form the final video. Off course, you can hire a team of people to do the backend jobs, but then you must pay them too. So, either you have enough money for recruiting a team, or you do it yourself. I must reiterate here, putting in a few transitions and filters is not editing, period. It includes honest effort and quite a lot of knowledge. All this becomes a hurdle to a newbie into the foray.
But then, the rewards are huge. The Vloggers who have managed to garner a following earn a lot. They earn from the revenue from the views of the videos, ads and also via collaborations. So, the risk reward scenario favours the tenacious and dedicated. And this increased scope of rewards has pushed many bloggers to explore the vlogging scene. Some have become exclusive vloggers, some try to keep a balance between the two.
I have also tried to keep up with the times and have spruced up the look of the blog. Added a few sections of tech and the new found skill, cookery. The cookery section is to be fuelled by the Vlog, Feastorama, which is a Youtube cooking channel, founded and maintained by me and my wife.
If you have made it till here, means you are still interested in the quintessential question, Is Blogging Dead? And the answer shall be No, it isn’t! It is turning to a niche though. The number of bloggers shall steadily fall, so shall their readership, until, there shall be a wave of revival where Vlogging will have become so mainstream that people shall return to reading.
Until that day arrives, we as bloggers, shall keep our head up and carry on with making new content for you to read, bookmark, share and re-read again 🙂
It feels good to be back writing. New posts shall be coming up soon.